Assisted Living Facilities in ROSEVILLE, CA
- Senior Living Facilities
- /
- California
- /
- PLACER County
- /
- ROSEVILLE Assisted Living
Assisted Living in Roseville, CA
There are a total of 50 assisted living facilities in Roseville, California area. This list includes Roseville senior housing, assisted senior living communities and residential care homes for the elderly. Roseville assisted senior living facilities may also provide dementia and Alzheimer's care (also known as memory care in Roseville, CA).
Bright Horizons Care Home Ii
Bright Horizons Care Home Ii is an assisted living facility in Roseville, California. It can house a maximum of 6 senior citizens at a time. It is located at 1972 Bosbury Way, 95661 zip code in Placer county and helps older adults who require assistance with daily living tasks. Bright Horizons Care Home Ii offers amenities that include guest suites, monthly pill box and shuttle services. Bright Horizons Care Home Ii is a state-licensed assisted living facility with License # 317005453.
(888) 261-3890 Sponsored
Call for pricing & availability
Doyle Ranch Care Home
Doyle Ranch Care Home provides assisted living in Placer county, California. It contains a total of 4 assisted living apartments for 55 and older adults. Doyle Ranch Care Home provides reasonably priced, pet-friendly assisted elderly housing and is located at 4812 Oreanna Court, Roseville, California 95747. Some of Doyle Ranch Care Home’s features include meeting rooms, emergency response system and personalized attention.
(888) 261-3890 Sponsored
Call for pricing & availability
Cherry Ridge Villa
Cherry Ridge Villa is a luxury assisted living facility in Roseville, California that provides a private dining room, scheduled doctor check-up, off-site transportation and other excellent amenities. It supports a total of 6 assisted living units. Cherry Ridge Villa is available to all Placer county elderly adult residents in need of assisted living. Cherry Ridge Villa is situated at 6893 Cherry Ridge Circle in Roseville, California.
(888) 261-3890 Sponsored
Call for pricing & availability
Iris Home Care
Iris Home Care is a residential care facility in Roseville, California, situated at 1302 Hillview Court in 95661 zip code that includes verandas, a gardening club, housekeeping and ADL care. It offers Alzheimer’s care and assisted living throughout Placer county in California. Iris Home Care has a total of 6 assisted living units.
(888) 261-3890 Sponsored
Call for pricing & availability
Juca's Home Care #2
Juca's Home Care #2 is an elderly assisted housing facility in Roseville, California that offers verandas, pet-friendly environment, daily activities and other amenities. Juca's Home Care #2 is located at 1419 Champion Oaks Drive, 95661 zip code and offers assisted living to all Placer county elderly adults. It provides 6 senior living units in total.
(888) 261-3890 Sponsored
Call for pricing & availability
Agape Villa Care Home Ii
Agape Villa Care Home Ii is a senior care and living facility in Roseville, California, located at 3594 Old Country Court that offers porches, emergency response system and caregivers available 24/7. Any seniors looking for assisted living in Placer county or near 95661 zip code should consider Agape Villa Care Home Ii as one of the best options.
(888) 261-3890 Sponsored
Call for pricing & availability
Tender Loving Care Ii
Tender Loving Care Ii is an assisted senior living community in Roseville, California, located in the Placer county area. Tender Loving Care Ii offers a beauty salon, monthly pill box and daily activities and is directly located at 1526 Crestmont Oak Drive in the 95661 zip code area. It has a maximum capacity of 6 assisted senior housing units.
(888) 261-3890 Sponsored
Call for pricing & availability
Diamond Oaks Residential Care
Diamond Oaks Residential Care is an elderly care and living facility in Roseville, California that offers seniors features that include a 24 hour security system, a 24-hour café and laundry and linen service. It is conveniently located at 501 Butler Court in the 95678 zip code area. Diamond Oaks Residential Care is an excellent choice for Placer seniors who are looking for residential care, assisted living or dementia care. It has 6 senior assisted living apartments in total.
(888) 261-3890 Sponsored
Call for pricing & availability
Sierra Foothill Rcfe Ii
Sierra Foothill Rcfe Ii is an assisted living facility in Roseville, California in Placer county that provides a reading room, emergency response system and housekeeping. It is best suited for seniors who require daily living help in 95678 zip code area. Sierra Foothill Rcfe Ii is situated at 1008 Zephyr Court. It includes 6 assisted senior living apartment units.
(888) 261-3890 Sponsored
Call for pricing & availability
Pinnacle Home Care
Pinnacle Home Care is an assisted living community in Roseville, California. Some of its amenities include porches, call pendants and personalized attention. It provides housing and care to elderly Placer county seniors and is located at 1259 Canevari Drive in 95747 zip code. Pinnacle Home Care includes a total of 5 assisted living units.
(888) 261-3890 Sponsored
Call for pricing & availability
Granite Spring Care Home Ii
Granite Spring Care Home Ii is an assisted living facility in Roseville, California. It can accommodate a maximum of 6 older adults at a time. It is located at 208 Aerie Court, 95661 zip code in Placer county and helps senior citizens who need assistance with everyday tasks. Granite Spring Care Home Ii offers amenities such as a community kitchen, pet therapy and caregivers available 24/7. Granite Spring Care Home Ii is a state-licensed senior living facility with License # 315001438.
(888) 261-3890 Sponsored
Call for pricing & availability
Regala's Home Care Ii
Regala's Home Care Ii provides assisted living in Placer county, California. It contains a total of 6 assisted living apartments for 55 and older adults. Regala's Home Care Ii provides reasonably priced, pet-friendly assisted elderly housing and is located at 912 Oak Ridge Drive, Roseville, California 95661. Some of Regala's Home Care Ii’s features include keypad entry, pet-friendly environment and 24/7 caregivers.
(888) 261-3890 Sponsored
Call for pricing & availability
Aunt Dottie's Place
Aunt Dottie's Place is a luxury assisted senior living facility in Roseville, California that provides a therapy room, a spacious plaza, housekeeping and other excellent amenities. It supports a total of 6 assisted living units. Aunt Dottie's Place is available to all Placer county elderly adult residents in need of assisted living. Aunt Dottie's Place is situated at 224 Sagemoor Court in Roseville, California.
(888) 261-3890 Sponsored
Call for pricing & availability
Spring Blossom Senior Care
Spring Blossom Senior Care is a residential care facility in Roseville, California, situated at 602 Falcon Way in 95661 zip code that includes a game room, private bathroom, daily entertainment and help with daily activities. It provides memory care and assisted living throughout Placer county in California. Spring Blossom Senior Care has a total of 6 assisted living units.
(888) 261-3890 Sponsored
Call for pricing & availability
Rncare House @ Roseville
Rncare House @ Roseville is an elderly assisted housing facility in Roseville, California that offers a 24 hour security system, weekly pill box, daily entertainment as well as other services. Rncare House @ Roseville is situated at 1026 Fremantle Court, 95747 zip code and offers assisted living to all Placer county retirees. It provides 5 senior living units in total.
(888) 261-3890 Sponsored
Call for pricing & availability
A-1 Elderly Care
A-1 Elderly Care is a senior care and living facility in Roseville, California, located at 103 Mclaren Court that offers a library, chaplain services and transportation. Any retirees looking for assisted living in Placer county or near 95661 zip code should consider A-1 Elderly Care as one of the best options.
(888) 261-3890 Sponsored
Call for pricing & availability
Rosebridge Senior Care
Rosebridge Senior Care is an assisted senior living community in Roseville, California, located in the Placer county area. Rosebridge Senior Care offers concierge service, private bathroom and personalized attention and is directly located at 6500 Rose Bridge Drive in the 95678 zip code area. It has a maximum capacity of 6 assisted senior housing units.
(888) 261-3890 Sponsored
Call for pricing & availability
Golden Hills Mansion
Golden Hills Mansion is an elderly care and living facility in Roseville, California that offers senior citizens amenities that include a barber shop, Church services and 24/7 caregivers. It is conveniently located at 1005 Wabash Court in the 95678 zip code area. Golden Hills Mansion is an excellent choice for Placer older adults who are looking for residential care, assisted living or dementia care. It has 6 senior assisted living apartments in total.
(888) 261-3890 Sponsored
Call for pricing & availability
Golden Hills Care Home
Golden Hills Care Home is an assisted living facility in Roseville, California in Placer county that provides on-site parking, chaplain services and shuttle services. It is best suited for older adults who require daily living help in 95678 zip code area. Golden Hills Care Home is situated at 1434 Elm Street. It includes 6 assisted senior living apartment units.
(888) 261-3890 Sponsored
Call for pricing & availability
Greening's Care Home
Greening's Care Home is an assisted living community in Roseville, California. Some of its amenities include guest suites, a spacious plaza and shuttle services. It provides housing and care to elderly Placer county seniors and is located at 1030 Haman Way in 95678 zip code. Greening's Care Home includes a total of 5 assisted living units.
(888) 261-3890 Sponsored
Call for pricing & availability
Taj Residential Care Iii
Taj Residential Care Iii is an assisted living facility in Roseville, California. It can provide senior living to a maximum of 6 seniors at a time. It is located at 7088 Ludlow Drive, 95747 zip code in Placer county and helps older adults who need assistance with everyday tasks. Taj Residential Care Iii offers amenities such as fitness classes, Church services and daily activities. Taj Residential Care Iii is a state-licensed senior living facility with License # 315001936.
(888) 261-3890 Sponsored
Call for pricing & availability
Sebastian Hills Care Home
Sebastian Hills Care Home provides senior living in Placer county, California. It contains a total of 5 assisted living apartments for older adults. Sebastian Hills Care Home provides reasonably priced, pet-friendly assisted elderly housing and is located at 2265 Sebastian Way, Roseville, California 95661. Some of Sebastian Hills Care Home’s amenities include a barber shop, chaplain services and daily entertainment.
(888) 261-3890 Sponsored
Call for pricing & availability
Newport Home
Newport Home is a luxurious assisted senior living facility in Roseville, California that provides exercise programs, landscaped grounds, personalized attention and other wonderful amenities. It supports a total of 6 assisted living units. Newport Home is available to all Placer county elderly adult residents in need of assisted living. Newport Home is situated at 1123 Newport Way in Roseville, California.
(888) 261-3890 Sponsored
Call for pricing & availability
Imperial Home Care
Imperial Home Care is a residential care facility in Roseville, California, located at 6040 Big Bend Drive in 95678 zip code that includes guest parking, monthly pill box, shuttle services and ADL care. It provides dementia care and assisted living throughout Placer county in California. Imperial Home Care has a total of 6 assisted living units.
(888) 261-3890 Sponsored
Call for pricing & availability
Granite Spring Care Home Iii
Granite Spring Care Home Iii is an elderly assisted housing facility in Roseville, California that offers a computer room, scheduled doctor check-up, shuttle services as well as other services. Granite Spring Care Home Iii is located at 1941 Frensham Drive, 95661 zip code and offers assisted living to all Placer county seniors. It provides 6 senior living units in total.
(888) 261-3890 Sponsored
Call for pricing & availability
Alta Manor
Alta Manor is a senior care and living facility in Roseville, California, located at 930 Oak Ridge Dr that offers a library, a gaming room and caregivers available 24/7. Any senior citizens looking for assisted living in Placer county or near 95661 zip code should consider Alta Manor as one of the best options.
(888) 261-3890 Sponsored
Call for pricing & availability
Hampshire Manor
Hampshire Manor is an assisted senior living community in Roseville, California, located in the Placer county area. Hampshire Manor offers exercise programs, regular health checkups and 3 daily meals and is directly located at 1203 Hampshire Court in the 95661 zip code area. It has a maximum capacity of 6 assisted senior housing units.
(888) 261-3890 Sponsored
Call for pricing & availability
Hidden Hills Comfort Home
Hidden Hills Comfort Home is an elderly care and living facility in Roseville, California that offers senior citizens amenities that include a computer room, Church services and transportation. It is conveniently located at 1863 Hidden View Lane in the 95661 zip code area. Hidden Hills Comfort Home is an excellent choice for Placer seniors who are looking for residential care, assisted living or dementia care. It has 6 senior assisted living apartments in total.
(888) 261-3890 Sponsored
Call for pricing & availability
Bonita Home Care Iii
Bonita Home Care Iii is an assisted living facility in Roseville, California in Placer county that provides a library, Church services and daily entertainment. It is best suited for seniors who require daily living help in 95747 zip code area. Bonita Home Care Iii is situated at 7136 Ludlow Drive. It includes 6 assisted senior living apartment units.
(888) 261-3890 Sponsored
Call for pricing & availability
Estera's Home Care
Estera's Home Care is an assisted living community in Roseville, California. Some of its amenities include flat screen TVs, private bathroom and meals and snacks. It provides housing and care to elderly Placer county older adults and is located at 1757 Tanager Way in 95747 zip code. Estera's Home Care includes a total of 6 assisted living units.
(888) 261-3890 Sponsored
Call for pricing & availability
Sun Tree Home
Sun Tree Home is an assisted living community in Roseville, California. It can provide senior living to a maximum of 6 55 and older adults at a time. It is located at 1397 Sun Tree Drive, 95661 zip code in Placer county and helps elderly adults who require help with daily living tasks. Sun Tree Home offers amenities such as gardens, emergency response system and laundry and linen service. Sun Tree Home is a state-licensed senior living facility with License # 315001718.
(888) 261-3890 Sponsored
Call for pricing & availability
Pleasant Home Care
Pleasant Home Care provides senior living in Placer county, California. It contains a total of 6 assisted living apartments for elderly adults. Pleasant Home Care provides reasonably priced, pet-friendly assisted elderly housing and is located at 7040 Ludlow Drive, Roseville, California 95747. Some of Pleasant Home Care’s features include a 24 hour security system, scheduled doctor check-up and daily activities.
(888) 261-3890 Sponsored
Call for pricing & availability
Dream House Senior Care
Dream House Senior Care is a luxurious senior living facility in Roseville, California that provides a wellness center, memory care, 24/7 caregivers and other wonderful amenities. It supports a total of 5 assisted living units. Dream House Senior Care is available to all Placer county elderly residents in need of assisted living. Dream House Senior Care is situated at 1360 Chignahuapan Way in Roseville, California.
(888) 261-3890 Sponsored
Call for pricing & availability
Long Creek Care Home
Long Creek Care Home is a residential care facility in Roseville, California, situated at 1415 Long Creek Way in 95747 zip code that includes guest parking, pet-friendly environment, off-site transportation and daily living care. It offers Alzheimer’s care and assisted living throughout Placer county in California. Long Creek Care Home includes a total of 6 assisted living units.
(888) 261-3890 Sponsored
Call for pricing & availability
Compassion Senior Care
Compassion Senior Care is an elderly assisted housing facility in Roseville, California that offers guest parking, emergency response system, 24/7 caregivers as well as other services. Compassion Senior Care is located at 1419 Spring Valley Drive, 95661 zip code and offers assisted living to all Placer county senior citizens. It provides 6 senior living units in total.
(888) 261-3890 Sponsored
Call for pricing & availability
Aaa Home Care
Aaa Home Care is a senior care and living facility in Roseville, California, located at 6268 Grand Canyon Dr. that offers a community kitchen, landscaped grounds and meals and snacks. Any elderly adults looking for assisted living in Placer county or near 95678 zip code should consider Aaa Home Care as one of the best options.
(888) 261-3890 Sponsored
Call for pricing & availability
Abundant Living Residential Care
Abundant Living Residential Care is an assisted senior living community in Roseville, California, located in the Placer county area. Abundant Living Residential Care offers massage therapy, landscaped grounds and chef-prepared meals and is directly located at 309 Somerton Court in the 95747 zip code area. It has a maximum capacity of 6 assisted senior housing units.
(888) 261-3890 Sponsored
Call for pricing & availability
Oakmont Of Roseville
Oakmont Of Roseville is an elderly care and living facility in Roseville, California that offers senior citizens features that include meeting rooms, scheduled doctor check-up and chef-prepared meals. It is conveniently located at 1101 Secret Ravine Parkway in the 95661 zip code area. Oakmont Of Roseville is an excellent choice for Placer older adults who are looking for residential care, assisted living or dementia care. It has 120 senior assisted living apartments in total.
(888) 261-3890 Sponsored
Call for pricing & availability
Taj Residential Care Ii
Taj Residential Care Ii is an assisted living facility in Roseville, California in Placer county that provides a game room, pet-friendly environment and 24/7 caregivers. It is best suited for 55 and older adults who require daily living help in 95747 zip code area. Taj Residential Care Ii is situated at 8289 Horncastle Avenue. It includes 6 assisted senior living apartment units.
(888) 261-3890 Sponsored
Call for pricing & availability
Agape Villa
Agape Villa is an assisted living community in Roseville, California. Some of its amenities include fitness programs, weekly pill box and laundry and linen service. It provides housing and care to elderly Placer county elderly adults and is located at 1105 Nob Hill Court in 95661 zip code. Agape Villa includes a total of 6 assisted living units.
(888) 261-3890 Sponsored
Call for pricing & availability
Terraces Of Roseville
Terraces Of Roseville is an assisted living community in Roseville, California. It can provide senior living to a maximum of 199 older adults at a time. It is located at 707 Sunrise Ave, 95661 zip code in Placer county and helps seniors who need assistance with daily living tasks. Terraces Of Roseville provides amenities such as verandas, weekly pill box and planned family gatherings. Terraces Of Roseville is a state-licensed senior living facility with License # 312700019.
(888) 261-3890 Sponsored
Call for pricing & availability
Advanced Healthcare - Rcfe
Advanced Healthcare - Rcfe provides assisted living in Placer county, California. It contains a total of 6 assisted living apartments for older adults. Advanced Healthcare - Rcfe provides reasonably priced, pet-friendly assisted elderly housing and is located at 251 Diamond Oaks Road, Roseville, California 95678. Some of Advanced Healthcare - Rcfe’s amenities include a beauty salon, a gardening club and an all-inclusive meal plan.
(888) 261-3890 Sponsored
Call for pricing & availability
Estera's Home Care Ii
Estera's Home Care Ii is an upscale senior assisted living facility in Roseville, California that provides verandas, scheduled doctor check-up, daily activities and other excellent amenities. It supports a total of 5 assisted living units. Estera's Home Care Ii is available to all Placer county elderly residents in need of assisted living. Estera's Home Care Ii is situated at 1744 Woodleaf Circle in Roseville, California.
(888) 261-3890 Sponsored
Call for pricing & availability
Tiffany Circle Care Home By Rn's
Tiffany Circle Care Home By Rn's is a residential care facility in Roseville, California, located at 1419 Tiffany Circle in 95661 zip code that includes fitness classes, regular health checkups, laundry and linen service and daily living care. It provides Alzheimer’s care and assisted living throughout Placer county in California. Tiffany Circle Care Home By Rn's has a total of 6 assisted living apartment units.
(888) 261-3890 Sponsored
Call for pricing & availability
Sierra Pointe
Sierra Pointe is an elderly assisted housing facility in Roseville, California that offers a wellness center, a gardening club, off-site transportation as well as other amenities. Sierra Pointe is located at 5161 Foothills Blvd. , 95747 zip code and provides assisted living to all Placer county senior citizens. It provides 140 senior living units in total.
(888) 261-3890 Sponsored
Call for pricing & availability
Taj Residential Care
Taj Residential Care is a senior care and living facility in Roseville, California, located at 7144 Ludlow Drive that provides keypad entry, dementia care and shuttle services. Any older adults looking for assisted living in Placer county or near 95747 zip code should consider Taj Residential Care as one of the best options.
(888) 261-3890 Sponsored
Call for pricing & availability
Roseberry Home Care
Roseberry Home Care is an assisted senior living community in Roseville, California, located in the Placer county area. Roseberry Home Care offers a courtyard, pet therapy and transportation and is directly located at 128 Berry Street in the 95678 zip code area. It has a maximum capacity of 15 assisted senior housing units.
(888) 261-3890 Sponsored
Call for pricing & availability
Sierra Foothill Rcfe
Sierra Foothill Rcfe is an elderly care and living facility in Roseville, California that offers seniors features that include a courtyard, memory care and daily activities. It is conveniently located at 1229 Kaseberg Circle in the 95678 zip code area. Sierra Foothill Rcfe is an excellent choice for Placer retirees who are looking for residential care, assisted living or dementia care. It has 6 senior assisted living apartments in total.
(888) 261-3890 Sponsored
Call for pricing & availability
Elite Quality Care
Elite Quality Care is an assisted living facility in Roseville, California in Placer county that provides keypad entry, landscaped grounds and daily activities. It is best suited for seniors who require daily living help in 95678 zip code area. Elite Quality Care is situated at 189 Lochness Court. It includes 6 assisted senior living apartment units.
(888) 261-3890 Sponsored
Call for pricing & availability
Fountains Senior Care
Fountains Senior Care is an assisted living community in Roseville, California. Some of its amenities include walking paths, dementia care and chef-prepared meals. It provides housing and care to elderly Placer county retirees and is located at 231 Curry Court in 95678 zip code. Fountains Senior Care includes a total of 6 assisted living units.
(888) 261-3890 Sponsored
Call for pricing & availability
Frequently Asked Questions About Assisted Living in Roseville, CA
What services are typically offered in assisted living facilities in Roseville, CA?
Assisted living facilities in Roseville, CA usually offer a range of services to residents, including assistance with activities of daily living (ADLs) like bathing, dressing, and medication management. They also provide nutritious meals, housekeeping, transportation, and social activities to promote engagement and well-being. Many facilities also have on-site medical staff and personalized care plans to cater to individual needs. Additionally, some offer specialized services for residents with memory care needs.
How much does assisted living cost in Roseville, California?
The cost of assisted living in Roseville, California can vary widely depending on factors such as the location of the facility, the level of care required, and the amenities offered. On average, you can expect to pay between $3,000 and $6,000 per month. It's important to contact specific facilities for accurate pricing and to inquire about any additional fees or financial assistance options that may be available.
What are the eligibility criteria for assisted living in Roseville, CA?
Eligibility criteria for assisted living in Roseville, CA can vary from one facility to another, but generally, individuals who can benefit from assisted living are seniors who require assistance with ADLs, medication management, or other daily tasks, but do not need 24-hour nursing care provided by a nursing home. Facilities may also assess the health and cognitive condition of applicants to determine if they can meet their needs. It's advisable to contact specific facilities for their specific eligibility requirements.
What amenities and recreational activities are commonly available in Roseville, California assisted living facilities?
Assisted living facilities in Roseville, California often offer a variety of amenities and recreational activities to enhance the quality of life for residents. Common amenities include communal dining rooms, fitness centers, libraries, and outdoor spaces. Recreational activities may include arts and crafts, group outings, fitness classes, and entertainment events. The specific offerings can vary between facilities, so it's a good idea to inquire about the amenities and activities available at the ones you are considering.
Is memory care available in Roseville, CA assisted living facilities?
Yes, memory care services are often available in some Roseville, California assisted living facilities. Memory care is designed for individuals with Alzheimer's disease or other forms of dementia who require specialized care and support. These facilities have staff trained to manage the unique needs of residents with memory impairment, including secure environments to prevent wandering and tailored activities to engage memory and cognitive function. If you are seeking memory care services, it's important to inquire about the availability and specific offerings of memory care programs at the facilities you are interested in.
Assisted Living in other parts of California
- Assisted Living in TARZANA, CA
- Assisted Living in ANGWIN, CA
- Assisted Living in LA SELVA BEACH, CA
- Assisted Living in WHITTIER, CA
- Assisted Living in CARMEL VALLEY, CA
- Assisted Living in CYPRESS, CA
- Assisted Living in DANA POINT, CA
- Assisted Living in LAGUNA NIGUEL, CA
- Assisted Living in LOMITA, CA
- Assisted Living in PATTERSON, CA
- Assisted Living in LEMON GROVE, CA
- Assisted Living in HAYWARD, CA
- Assisted Living in WALNUT CREEK, CA
- Assisted Living in GLENN, CA
- Assisted Living in NORTH TUSTIN, CA
- Assisted Living in MERCED County, CA
- Assisted Living in SANTA CLARA County, CA
- Assisted Living in RIVERSIDE County, CA
- Assisted Living in STANISLAUS County, CA
- Assisted Living in YOLO County, CA
- Assisted Living in SONOMA County, CA
- Assisted Living in SAN JOAQUIN County, CA
- Assisted Living in VENTURA County, CA
- Assisted Living in SOLANO County, CA
- Assisted Living in ALAMEDA County, CA
- Assisted Living in TUOLUMNE County, CA
- Assisted Living in LOS ANGELES County, CA
- Assisted Living in SANTA BARBARA County, CA
- Assisted Living in SANTA CRUZ County, CA
- Assisted Living in SHASTA County, CA
Additional senior care options in Roseville:
If an assisted living facility environment is not appropriate for your loved one, consider Alzheimer's care in Roseville, CA that will provide better security.
Want to talk to an assisted living expert? Learn about all of your options. 100% free, no obligation information.
(888) 320-4476 Sponsored Ad